9th Sep: Custom click for Google Ads, Meta parameter builder, External ID for Klaviyo and more

✨New and noteworthy

Add support for a custom click ID key for Google Ads

We're excited to enhance your experience with our new Custom Query Key for Google Ads! This powerful feature empowers you to customize how you attribute clicks, ultimately boosting your conversions. To make it easier, we've put together a comprehensive guide to help you get started.

Add support for Meta's Parameter builder

The addition of this support comes from extensive collaboration with Meta's CAPI team. We dedicated weeks to working together and testing the improvements from their new Parameter Builder JavaScript helper. The first results were really promising. With this support, your attribution will function even better, as we can now connect in-app browsing and resolve broken click IDs. The best part is that you don’t need to do anything —we have automated the entire process.

External ID support for Klaviyo

When we initially integrated with Klaviyo, we designated our user ID as the external ID in the platform. Our reasoning was that this would enhance the connection between anonymous and identified users. However, the downside of this approach is that Klaviyo treats the external ID as the primary identifier instead of the email address. As a result, it is possible to have two profiles associated with the same email but linked to different external IDs. Due to this behavior, we decided to remove this functionality. After speaking with our customers, we learned that some still wanted this option available. We are always eager to support our customers, so we have now added an opt-in feature for this functionality.

⚡Improvements

[Channel] - Wicked reports are not processing the organic parameter correctly

[App] - Automatically add NC/RC plugin for new tags and remove old checkboxes

📖 Details

Release day: 9th September 2025 Release version: 25-33 Edge version: 13.123.0 SDK version: 1.29.0