Configuration

Now that the basic onboarding is complete, let's review all fields in the form and how to use them. Ad Account ID, Conversions Mapping, and Enhanced conversions settings were already filled in during the basic onboarding, so we will skip those fields.

Merchant Id

This would help in attaching the conversion data to your product catalog.

To find the Merchant ID, go to the Merchant Center dashboard. At the top right, select the correct merchant account, and you will see the associated ID.

Identifier Format

The Identifier Format is essentially the value of the Item ID in the Google Merchant Center. Based on the format, we need to add text in the form. For Example, if the Item IDs in your merchant center are of the format Shopify_US_8983767843098_47917121077530 where the first number indicates product ID and the second one suggests variant ID, the text for the identifier format would be Shopify_US_{productId}_{variantId}. Assuming you are passing us the product ID and variant ID fields with the EdgeTag event, we can then generate the Item ID for purchased products and send cart data to Google Ads.

You have {productId}, {variantId} and {sku} variables you can use to add the format, assuming all these fields are sent with EdgeTag events in the Content object.

To find the Identifier Format, go to the Merchant Center dashboard. In the left section, look for products, and click on them. You would see a list of products in the table. From here, obtain the format of the Item ID being used for the products, and based on that, add the text for the Identifier format in the form.

If you are already using Google consent mode with another provider, then you have an option to skip setting consent data for Google consent states. This would help you manage Google consent across states and avoid conflicts when two providers use gtag, etc.

Custom Query Key

As various browsers implement changes, you may need to set a custom click ID query parameter for your Google Ads. This can be accomplished by using a custom query key.

To set it up, first decide at which level in Google Ads you want to establish this parameter: account, campaign, or ad level. We recommend setting it at the account level for optimal management.

Account level

Go to Account settings within the Admin menu.

Click on the Tracking section.

Now you will need to select your custom key. In our example, we used glid, but you can pick your own. The only thing that you need to be careful about is that it is unique and not used by any other platform. Enter glid={gclid} the Final URL suffix in the box and click "Save".