Onboarding

The Outbrain channel offers a simple onboarding experience using a Query Key and event mapping to seamlessly connect your Outbrain account with EdgeTag. Once configured, this integration allows your website to send conversion events to Outbrain, enabling accurate campaign attribution and improved optimization.

Let’s walk through the setup steps.

Video Guide

Add Channel

To add a channel, start by entering the channel name. We recommend using a clear, descriptive name to make it easier to identify and debug issues later. After naming the channel, configure click ID tracking and map your conversion events to complete the setup.

Set Up Click ID Tracking

Navigate to the Campaigns tab in your Outbrain dashboard and select the campaign you wish to track with EdgeTag.

Once the campaign is selected, scroll down to the Tracking section. Add the following parameter to capture click IDs:

obclid={{ob_click_id}}

This parameter enables EdgeTag to associate conversions with specific Outbrain clicks, ensuring accurate attribution

Make sure the click ID parameter is added to all campaigns you want to track.

You may use any parameter name you prefer (for example, custom_click_id or out_click). However, ensure that the exact same parameter name is entered in EdgeTag’s Query Key field. Matching these values is required for proper click ID tracking and accurate attribution.

Create Conversion Events in Outbrain

Configure your conversion event using the following settings:

Event Type: Select Event

For the Event Name field, you'll need to copy the exact event name from EdgeTag. Navigate to your EdgeTag event mapping section, add the appropriate event mapping, and copy the exact Outbrain Event Name.

Name: Use a clear, descriptive name like blotout_purchase to make the event easy to identify and manage.

Once these settings are configured, click on Create Conversion.