StackAdapt

StackAdapt integration helps connect your StackAdapt pixel with your website. We handle both browser pixel events and server-side conversion postbacks. You can also pass custom event arguments through stackAdaptArgs (or args) on your event payloads.

Details

Channel name: stackAdapt

NPM package: @blotoutio/providers-stack-adapt-sdk

Browser pixel endpoint: https://tags.srv.stackadapt.com/saq_pxl

Server postback endpoint: https://srv.stackadapt.com/postback/conv

Event Flow

Our StackAdapt integration supports both browser and server events:

Browser events: We send GET requests to the StackAdapt pixel endpoint using your pixel ID, user agent, page URL/title, IP, and a JSON args payload.

• action defaults to the event name
• revenue maps to value
• order_ID maps to orderId

Server events: We capture ref_id from the landing-page query string and send a server postback with:

• event = event name (snake_case)
• postback_id = captured ref_id
• optional sa_conv_data_revenue and sa_conv_data_order_id when value and orderId are present