Monetize Klaviyo

Before we Monetize

Before you get started on how-to monetize the incremental audiences, we recommend that you check if you have Klaviyo and Blotout EdgeTag setup correctly.

Note: Please ensure you have added Klaviyo and completed the authorization

Blotout Event	Equivalent Klaviyo Event	Description
PageView	Active on Site	Top of the funnel - every page
ViewContent	Viewed Product	PDP - Product Page viewed One per page
AddtoCart	Added to Cart	Added to Cart event. One per Cart addition
InitiateCheckout	Checkout Started	Started Checkout
Purchase	Placed Order	Site Purchases only

For a list of standard Blotout EdgeTag Events please refer to our standard event catalog

If these events are not showing up, please reach out to your Blotout EdgeTag contact directly or via our Slack Forum.

Calculating Incremental Audience

Let's check a couple of segments to measure incremental audiences for lifecycle visitors.

The two we recommend are PDP page visits and Added to Cart for;

1. Viewed Product incremental audience

2. Added to Cart incremental audience

These give you a very good idea on how many incremental members you are able to re-identify. You can do the math by checking revenue per recipient to understand overall incremental revenue.

Lets start with Viewed Product.

Incremental Viewed Product

We recommend you use L3 days as a measuring stick to measure incremental audience that your Blotout EdgeTag Server captures for you.

• Start with logging in to Klaviyo

• Go to Segments and Lists

• Create Segment

• Follow steps below

Step-by-Step

Above is an example for comparing Blotout Events with Regular Klaviyo events; here are the rules -

Segment Name: Test VP (Klaviyo) L3

Rule 1: Where someone has done Viewed Product at least once in last 3 days

COMPARE TO (TEST INCREMENTAL)

Segment Name: Test VP (Klaviyo + Blotout) L3

Rule 1: Where someone has done Viewed Product at least once in last 3 days

OR

Rule 2: Where someone has done ViewContent at least once in last 3 days

---

The above example compares Blotout with Elevar SS plus Klaviyo events.

Segment Name: Test VP (Klaviyo + Elevar) L3

Rule 1: Where someone has done Viewed Product at least once in last 3 days

OR

Rule 2: Where someone has done Viewed Product Elevar SS at least once in last 3 days

COMPARE TO (TEST INCREMENTAL)

Segment Name: Test VP (Klaviyo + Elevar + Blotout) L3

Rule 1: Where someone has done Viewed Product at least once in last 3 days

OR

Rule 2: Where someone has done Viewed Product Elevar SS at least once in last 3 days

OR

Rule 3: Where someone has done ViewContent at least once in last 3 days

Pro-tip: Just because everyone says they are server-side, does not mean managing ID assets are very well understood. The upside on mid-funnel here is the same advantage on all growth channels

Incremental Added to Cart

We recommend you use L3 days as a measuring stick to measure the incremental audience that your Blotout Server captures for you.

• Start with logging in to Klaviyo

• Go to Segments and Lists

• Create Segment

• Follow steps below

Step-by-Step:

Refer the above image as an example to comparing Blotout with Regular Klaviyo events; here are the rules -

Segment Name: Test ATC (Klaviyo) L3

Rule 1: Where someone has done Added to Cart at least once in last 3 days

COMPARE TO (TEST INCREMENTAL)

Segment Name: Test ATC (Klaviyo + Blotout) L3

Rule 1: Where someone has done Added to Cart at least once in last 3 days

OR

Rule 2: Where someone has done AddtoCart at least once in last 3 days

---

Above image is Comparing Blotout with Elevar SS plus Klaviyo events.

Segment Name: Test ATC (Klaviyo + Elevar) L3

Rule 1: Where someone has done Added to Cart at least once in last 3 days

OR

Rule 2: Where someone has done Added to Cart Elevar SS at least once in last 3 days

COMPARE TO (TEST INCREMENTAL)

Segment Name: Test ATC (Klaviyo + Elevar + Blotout) L3

Rule 1: Where someone has done Added to Cart at least once in last 3 days

OR

Rule 2: Where someone has done Added to Cart Elevar SS at least once in last 3 days

OR

Rule 3: Where someone has done AddtoCart at least once in last 3 days

Pro-tip: Just because everyone says they are server-side, does not mean managing ID assets are very well understood. The upside on mid-funnel here is the same advantage on all growth channels

Monetization

Pro-Tip: You can estimate your daily upside by purely measuring revenue per email from your existing flows

There are two key variables in building incremental flows;

• Variable-1: Get your flow triggers right

• Variable-2: Get your email templates right

Note: Blotout cannot help with email or SMS templates but your agency can help you. You can always reach us out on our Shared Slack

Here are the key templates for each of the flows.

Abandoned Browse Flow

1. Clone your existing Abandoned Browse flow

2. Select ViewContent as Event

3. Replace (Clone) -> (Blotout )

4. Start editing the flow

5. Click on Flow Trigger

6. Add Rule -> AND someone has done something zero times (select Viewed Product) since starting the flow

7. Add Rule -> AND someone has done something zero times (select Viewed Product) 1 hour before the flow triggered

Goal: Goal here is to ensure that user has not seen the Viewed Product Event

Abandoned Cart Flow

1. Clone your existing Abandoned Cart flow

2. Select AddtoCart as Event

3. Replace (Clone) -> (Blotout )

4. Start editing the flow

5. Click on Flow Trigger

6. Add Rule -> AND someone has done something zero times (select Added to Cart) since starting the flow

7. Add Rule -> AND someone has done something zero times (select Added to Cart) 1 hour before the flow triggered

Goal: Goal here is to ensure that user has not seen the Added to Cart Event

Abandoned Checkout Flow

1. Clone your existing Abandoned Cart flow

2. Select AddtoCart as Event

3. Replace (Clone) -> (Blotout )

4. Start editing the flow

5. Click on Flow Trigger

6. Add Rule -> AND someone has done something zero times (select Checkout Started) since starting the flow

Goal: Goal here is to ensure that user has not seen the Added to Cart Event

Great! May the force of retention be with you.

Pro-Tip: For high LTV brands where retention is high, we recommend building a Site Revisit flow as well