A CRM connection is crucial for maintaining the quality and delivery of signals. It serves two main purposes:
1. Customer Activity Tracking: We analyze past orders to determine whether a customer is a first-time buyer or a repeat customer.
2. Backup Mechanism: In case of a failure in the browser, we can directly retrieve purchase data from Shopify, allowing us to link attribution to EdgeTag data effectively.
For the NC/RC feature to work, this step is necessary.
