FAQ

How to create conversion action in Microsoft Advertising?

Log in to your Microsoft Advertising account, navigate to Conversions → Conversion goals from the left menu, click + Create

Select Business website as conversion type.

Select Manual setup and continue.

Choose your goal category (e.g., Purchase), select Event as the goal type.

Name your conversion event, and configure the event action and revenue settings. It is critical to verify that the correct account is selected under the Scope settings, ensuring this account has access to the Tag ID provided to EdgeTag. This verification step is essential for successful event tracking and proper data collection functionality.

Enable Enhanced Conversions for better cross-device tracking and more accurate conversion data to improve your campaign results.

In the Set up tagging section, verify the correct UET tag is selected (should match your EdgeTag configuration), then select "Yes, the UET tag was already installed" option.

Skip enhanced conversions setup, click Next to continue.

Select Manual installation option since EdgeTag will handle the event tracking implementation.

Copy the relevant Bing Event Name from EdgeTag configurations for bing

Paste the Bing Event Name from EdgeTag configuration into the Action field, then select "Track event on inline action" from the dropdown menu.

Click "Save and Deploy" to complete the setup. Your newly created conversion event will now appear on your Microsoft Advertising dashboard for tracking.