# FAQ

### How to create conversion action in Microsoft Advertising? <a href="#faq-create-conversion-action" id="faq-create-conversion-action"></a>

{% embed url="<https://www.loom.com/share/ea158f225a484539aa9eba61838af20b?sid=78d9f2cb-b4bb-42cf-84b1-430e93646c21>" %}

Log in to your [Microsoft Advertising](https://ads.microsoft.com/Auth) account, navigate to **Conversions** → **Conversion goals** from the left menu, click **+ Create**

<figure><img src="/files/vc3UZ9VUvKXcQDIcn4W0" alt=""><figcaption></figcaption></figure>

Select **Business** **website** as conversion type.

<figure><img src="/files/VmG2RDiBKdDBDe5mfrFw" alt=""><figcaption></figcaption></figure>

Select **Manual setup** and continue.

<figure><img src="/files/epLqtXazYBUnyGDV0uro" alt=""><figcaption></figcaption></figure>

Choose your goal category (e.g., **Purchase**), select **Event** as the goal type.

<figure><img src="/files/Rc6nHL2gEmIOW12M3vMV" alt=""><figcaption></figcaption></figure>

Name your conversion event, and configure the event action and revenue settings. It is critical to verify that the correct account is selected under the **Scope** settings, ensuring this account has access to the Tag ID provided to **EdgeTag**. This verification step is essential for successful event tracking and proper data collection functionality.

<figure><img src="/files/SNUkV61sOQLG7C711rUB" alt=""><figcaption></figcaption></figure>

Enable **Enhanced Conversions** for better cross-device tracking and more accurate conversion data to improve your campaign results.

<figure><img src="/files/mf4T7wwgtscHviKvQ7sf" alt=""><figcaption></figcaption></figure>

In the **Set up tagging** section, verify the correct UET tag is selected (should match your EdgeTag configuration), then select **"Yes, the UET tag was already installed"** option.

<figure><img src="/files/LzbCZ7stB6r1ZBxlzoKY" alt=""><figcaption></figcaption></figure>

Skip enhanced conversions setup, click **Next** to continue.

<figure><img src="/files/Nic2rdjlk5tUJuQfP6PY" alt=""><figcaption></figcaption></figure>

Select **Manual installation** option since EdgeTag will handle the event tracking implementation.

<figure><img src="/files/hTM4rzlK84hHZGHNrAGI" alt=""><figcaption></figcaption></figure>

Copy the relevant **Bing Event Name** from **EdgeTag** configurations for bing

<figure><img src="/files/8EysPqRa1KyrbNpHmkhS" alt=""><figcaption></figcaption></figure>

Paste the **Bing Event Name** from **EdgeTag** configuration into the Action field, then select "Track event on inline action" from the dropdown menu.

<figure><img src="/files/UJ5SQ8NrhXFU04FMdKRo" alt=""><figcaption></figcaption></figure>

Click **"Save and Deploy"** to complete the setup. Your newly created conversion event will now appear on your Microsoft Advertising dashboard for tracking.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.edgetag.io/channels/bing/faq.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.