Onboarding

Taboola channels offer a straightforward setup process using Query Key and event mapping to link your Taboola account with EdgeTag seamlessly. This connection enables your site to stream conversion events to Taboola, providing accurate campaign attribution and optimization. Let's walk through the steps.

Video Guide

Add Channel

To add a channel, begin by entering the channel's name. We recommend choosing a name that clearly describes the channel you are adding. This will assist with debugging if any issues arise. Once you have entered the name, you'll need to configure click ID tracking and map your conversion events.

Set Up Click ID Tracking

Navigate to the Campaigns tab in your Taboola dashboard and select the campaign you wish to track with EdgeTag.

Once the campaign is selected, scroll down to the Tracking section. In the tracking section, add the following parameter to capture click IDs: tabclid={click_id}. This parameter allows EdgeTag to track conversions back to specific Taboola clicks.

Make sure the click ID parameter is added to all campaigns you want to track.

You can use any parameter name you prefer (such as custom_click_id or tbl_click). Whatever parameter name you use in your Taboola campaign tracking, make sure to input the exact same parameter name into EdgeTag's Query Key field for proper tracking.

Create Conversion Events in Taboola

Navigate to the Tracking section in your Taboola account from the left sidebar menu. Click New Conversion to begin creating your first conversion event.

Select "Create conversions using code" and click "Continue".

Configure your conversion event with the following settings:

• Conversion Name: Use a descriptive name like "Blotout Purchase" for easy identification

• Conversion Type: Select Event

• Category: Choose the appropriate category based on your event type (e.g., "Make Purchase" for purchase events)

For the Event Name field, you'll need to copy the exact event name from EdgeTag. Navigate to your EdgeTag event mapping section, add the appropriate event mapping, and copy the exact Taboola Event Name.

Copy the event name from EdgeTag (e.g., blotout_purchase) and paste it into the Event Name field in Taboola. This ensures proper mapping between EdgeTag and Taboola events.

Configure additional settings like attribution windows based on your preferences, then click Create to save your conversion event.

After configuring your Query Key and mapping all desired events, click Save & Deploy to finalize the integration.