Onboarding

TikTok channel offers a seamless onboarding experience through the OAuth process, which connects your TikTok account with EdgeTag. This integration enables your site to send events to TikTok. Let's walk through the process.

Video Guide

Authorization

To add a channel, begin by entering the channel's name. We recommend choosing a name that clearly describes the dataset you are adding. This will assist with debugging if any issues arise. Once you have entered the name, click on "Authenticate."

This will redirect you to the TikTok authorization flow, where you will need to confirm your identity and grant the necessary permissions for our system to function correctly.

After completing the TikTok process, you will be redirected back to our app to finish the onboarding.

Now we need to add the Pixel ID. First, go to TikTok Ads Manager. Then, click on "Tools" in the top navigation and select "Events", which will take you to the TikTok Events Manager. Next, click on "Data Sources" in the left section.

Please copy the Pixel ID (shown in the image below as 2) that you want to use with EdgeTag. Now, return to our app and copy the Pixel ID. After that, return to the Events Manager again, click on your ad account dropdown at the top right, and once expanded, you can copy the Advertiser ID from there and paste it under the Advertiser ID field in our app.

Purchase Event

Please select Complete Payment value for Purchase Event field unless you are optimising for PlaceAnOrder in which you can select PlaceAnOrder.TikTok recently made changes to its Standard Events. They introduced Purchase as a standard event; we will need to migrate to our end. Complete Payment event is a reserved event which is treated as Purchase in TikTok. Therefore, please switch to CompletePayment if you are optimizing against the Purchase event.

Click "Save & Deploy." Congratulations, the basic setup is now complete. Let's proceed to the next section to explore additional configuration options.