Onboarding

The Trybe integration uses both the browser pixel and the server-side Attribution API. The pixel handles visitor identification and browser event tracking; the server sends the Purchase with the captured click ID for attribution. This guide walks you through finding the required values in Trybe and activating the channel in EdgeTag.

Video Guide

Step 1: Get Your API Key

1. Log in to your Trybe Dashboard

2. Navigate to Settings → API

3. Copy your API Key

Keep your API key secret. It authenticates all server-side attribution requests sent from the EdgeTag edge to Trybe.

Step 2: Get Your Store ID

1. In the Trybe Dashboard, navigate to Store Settings

2. Copy your Store ID — this is the identifier used to match the ugc_vid_{storeId} visitor cookie set by the Trybe pixel

Step 3: Get Your Pixel Code and Pixel Domain

EdgeTag uses the Trybe pixel to initialise window._trybe on the browser and capture the visitor ID (vid) required for attribution.

1. In the Trybe Dashboard, navigate to Pixel Settings

2. Copy your Pixel Code — it looks like px_6524bd646578

3. Copy your custom Pixel CDN Domain — e.g. https://tracks.yourstore.com

If the Trybe pixel is already installed on your storefront via a theme script or tag manager, EdgeTag will detect window._trybe on the page and skip auto-injection. In that case, Pixel Code and Pixel Domain are not required in EdgeTag, but the pixel must still be present for browser-side tracking and visitor identification to work.

Step 4: Add the Channel in EdgeTag

1. Log in to your EdgeTag Dashboard

2. Navigate to Channels and click Add Channel

3. Search for Trybe and select it

4. Enter a name for this channel

Step 5: Enter Your Credentials

Fill in the required fields:

Field	Value
API Key	The API key from Step 1
Store ID	The store identifier from Step 2
Pixel Code	Your Trybe pixel code from Step 3 (e.g. px_6524bd646578)
Pixel Domain	Your pixel CDN domain from Step 3 (e.g. https://tracks.yourstore.com)

Step 6: Configure Excluded Events (Optional)

Use the Excluded Events selector to suppress specific EdgeTag events from being sent to Trybe.

Excluded events are suppressed on both the browser side (no window._trybe.track* call) and on the server side. Since server-side attribution only fires for Purchase, excluding other events only affects browser pixel calls.

Step 7: Affiliate Link Setup

No additional configuration is required for affiliate link tracking. EdgeTag automatically captures the ?trybe= query parameter from your Trybe affiliate URLs.

Ensure your affiliate links include the trybe query parameter:

https://yourstore.com/products/example?trybe=CLICK_ID

When a visitor lands on your site via this link, EdgeTag captures and persists the click ID at the edge. This click ID is then attached to the server-side Purchase event as the visitor ID (vid) for attribution.

The click ID is mandatory for server-side attribution. Without it, EdgeTag falls back to the ugc_vid_{storeId} cookie set by the pixel. If neither is available when a purchase fires, the attribution call is skipped.

Click Save & Deploy to activate the channel.